Welcome to the new NGS

We are The National Geographic Society — where exploration, learning, and inspiration meet in one connected digital home.

Our Future

The future of National Geographic is interactive, visual, and shared. As the world moves beyond long-form reading toward immersive digital experiences, we are reimagining how stories are told, through motion, participation,
and exploration. By embracing new media while staying grounded in truth and discovery, we aim to turn curiosity into action and transform learning
into meaningful, shared experiences that connect people to the world and
to one another.

Our Mission

We foster exploration and understanding for people who seek knowledge, adventure, and inspiration, so that they can protect our shared world because caring for the planet connects us all.

Key Phrases

Inspiring

Generations credit National Geographic with sparking
interest in science, conservation, and travel.

Exploration

Since 1888, National Geographic has funded over 15,000 scientific research and exploration projects.

Knowledge

Its iconic magazine and documentaries have brought science and culture to the public for over 135 years.

Brand Vision

NGS moves from traditional media to an internet-based brand. The brand experiments with new formats of visual storytelling and builds interactive experiences that match how new generations discover and share.